The Importance of Business Cards
Business cards today play a crucial role in the marketing process. Besides having traditional information such as name, phone number and address, today’s competitive industry required that business cards do much more than relay the basics.
Business cards are inexpensive, yet indispensable tools in introducing yourself and what you do to prospective clients and potential employers. They serve as miniature resumes that can be dispensed to anyone, anywhere at any time.
Traditional styles of business cards have transformed! Some companies are moving beyond the standard 3 ½ by 2 size.
Tips to make your business card stand out:
- Publish your business card on slightly larger paper.
- Print vertically, rather than horizontally.
- Varieties of card stocks are available and the option for using recycled materials is very appealing to some.
- The fold-over card. The front and back are similar to a traditional card, but the inside contains additional information.
Keep in mind when designing a business card:
- Use slogan or graphics.
- For companies, use a map of the intersection of your location as the graphic. - include phone number, fax number, email address and web site (if applicable).
- Font sizes, styles and colors are visually appealing, yet easy to read.
Business cards today play a crucial role in the marketing process. Besides having traditional information such as name, phone number and address, today’s competitive industry required that business cards do much more than relay the basics.
Business cards are inexpensive, yet indispensable tools in introducing yourself and what you do to prospective clients and potential employers. They serve as miniature resumes that can be dispensed to anyone, anywhere at any time.
Traditional styles of business cards have transformed! Some companies are moving beyond the standard 3 ½ by 2 size.
Tips to make your business card stand out:
- Publish your business card on slightly larger paper.
- Print vertically, rather than horizontally.
- Varieties of card stocks are available and the option for using recycled materials is very appealing to some.
- The fold-over card. The front and back are similar to a traditional card, but the inside contains additional information.
Keep in mind when designing a business card:
- Use slogan or graphics.
- For companies, use a map of the intersection of your location as the graphic. - include phone number, fax number, email address and web site (if applicable).
- Font sizes, styles and colors are visually appealing, yet easy to read.
Distributing your business cards:
- Hand them out- often and to everyone, especially professional looking strangers and in any situation that requires leaving a gratuity.
- Pass your business card out on elevators (with a well developed elevator speech), in taxicabs, on airplanes, standing in line, or any other situation that required waiting or uncomfortable silences.
-Doing good deeds and leaving your business card behind as the evidence. Pay for someone’s parking, toll, or cocktail and leave your card behind or with the attendant.
Keep your business card everywhere. A full supply should be accessible in your purse, wallet, planner, briefcase, shirt pocket, car, office and home. Refill them daily and be sure to hand them out to individuals during every meeting, greeting, introduction, service you receive and function you attend.
Lastly, always hand your card out with confidence.
AM
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