Know how you make your money
Discover where your core competencies lie and what you do to make your money. Be able to answer clearly and concisely what you do in less than thirty seconds. Are you selling a product or a service?Know who you are selling to and who will be your primary consumer.When you are in the thick of things, remind yourself of your core business.
http://graphicdesignblender.com/17-tips-for-effective-freelance-business-planning
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