Is Your Cover Letter Doing More Harm Than Good?

Your cover letter will often be the first thing a potential employer sees, so a simple mistake could cost you an interview or even the job.  Here is a list of common errors to avoid when writing and distributing your cover letter:

1.       Too generic. When you’re applying for multiple jobs, avoid using the same generic cover letter for every position.  You should always tailor your cover letter around the specific job posting, using concepts and keywords from the posting in your letter.

2.       Full of errors. As with everything, proofread thoroughly to make sure your letter is free of spelling and grammatical errors.  Make sure to have someone else read over the letter as well. A fresh set of eyes has a fresh perspective.

3.       Length. Your cover letter shouldn’t be too long, but it can’t be too short either.  Typically, cover letters are between three and five paragraphs.  See our last post for more information about what to include in your paragraphs.

4.       Salutation. When submitting a cover letter, ensure that you have referenced the right position. Attention to detail is very important to employers, and it’s easy to make simple mistakes when you’re sending out dozens of applications.  Also, avoid “To Whom It May Concern” whenever possible. Do research and try to find the name of the person who will be reading your cover letter. 

5.       Stolen content. Cover letters online are great, but only for ideas. You should never copy one word for word, or repurpose the content of somebody else’s letter. Be creative and write your own letter that accurately reflects your personality and experience.