Mistake 1: Overusing 'I'
The focus of your cover letter should be on how you meet an employer's needs, not on your life story. Avoid the perception of being self-centered by minimizing your use of the word "I".
Mistake 2: Using a Weak Opening
When writing a cover letter, job seekers frequently struggle with how to begin. This often results in a feeble introduction lacking punch and failing to grab the reader's interest.
Mistake 3: Omitting Your Top Selling Points
Just like the resume, a cover letter should be compelling and give the main reasons you should be called for an interview. Winning cover letter tips include emphasizing your top accomplishments.
Mistake No. 4: Making It Too Long
If your cover letter exceeds one page, you may be putting readers to sleep. A great cover letter is concise but compelling, and respects the reader's time.
Mistake 5: Repeating Your Resume Word for Word
Your cover letter shouldn't regurgitate what's on your resume. Reword your cover letter statements to avoid dulling your resume's impact. Consider using the letter to tell a brief story, such as "My Toughest Sale" or "My Biggest Technical Challenge."
Mistake 6: Being Vague
If you're replying to an advertised opening, reference the specific job title in your cover letter. The person reading your letter may be reviewing hundreds of letters for dozens of different jobs. Make sure all the content in your letter supports how you will meet the employer's specific needs.
Mistake 7: Forgetting to Customize
If you're applying to a number of similar positions, chances are you're tweaking one letter and using it for multiple openings. That's fine, as long as you customize each letter. Don't forget to update the company, job and contact information.
Mistake 8: Ending on a Passive Note
When possible, put your future in your own hands with a promise to follow up. Instead of asking readers to call you, try a statement like this: I will follow up with you in a few days to answer any preliminary questions you may have. In the meantime, you may reach me at (your cell/phone number).
Mistake 9: Being Rude
Your cover letter should thank the reader for his time and consideration.
Mistake 10: Forgetting to Sign the Letter
It is proper business etiquette to sign your letter. However, if you are sending your cover letter and resume via email or the Web, a signature isn't necessary.
By Kim Isaacs, Monster Resume Expert. To view the original article CLICK HERE