1.
Social Strategist
Social
strategists are generally social media specialists who are in charge of
creating the “big picture” behind an organization’s overall social media
communications. They decide which social media outlets
will be pursued, how much money can be dedicated to social marketing campaigns
and design the framework from which an organization will pursue social media
from an internal perspective.
2.
Community Manager
Community
managers are social media specialists that focus their time and attention on
the maintenance of the friends and fans that an organization has accumulated.
This could include major tasks like developing new polls, comments, surveys and
discussions or relatively minor considerations like moderating comments and
approving new posts. The greater the membership or subscriber base is, the more
time and effort this will take.
3.
Social Media Analytics
One
of the most difficult aspects of monetizing
social media stems from the fact that it can be difficult to measure
the impact and results that originate from a specific campaign. Recently, there
have been a number of innovative tools and programs that have been introduced
into the social media sphere that empower the organization at the helm to track
every user, evaluate which poll questions get the best results and ultimately
how many of the social media network members are making the conversion to hot
prospects or customers.
4.
Social Media Design Specialist
Things
look different on social media website than they do on a personally branded
website. Because of this, special design skills and insights are necessary to
insure that a business is able to keep their brand messaging and imaging
cohesive. Add to this the fact that the design constraints vary between
Twitter, Facebook, LinkedIn and Google+
and you can easily translate building social media integrated experiences into
a full-time job.
5.
Social Media Developer
Social
media developers are chiefly in control of deciding which features and add-ons are
incorporated into the overall marketing strategy. Additionally, it is the
social media developers job to insure that from a user-experience point of
view, all sites link and integrate well together for a seamless transition from
your blog to your website to your Twitter feed and Facebook fan page.
Developers will often work in conjunction with a design specialist team, so
having both of these skills can give you distinct edge in the marketplace.
6.
Content Programmer
Businesses
that are serious about maximizing the value of social media don’t approach
content creation haphazardly. Just like many newspapers and magazines, savvy
social media players are creating editorial calendars that allow them to build
up the content that will be distributed both internally and externally. Writers
with a strong background in project management and social media can translate
these skills into a lucrative career.
7.
Social Influencer Relations
All
fans and followers are NOT created equal. As a matter of fact, there will be
certain members in every following who qualify as “social influencers”. These
individuals generally have a massive following in the social media sphere or
are well-known and established bloggers. Businesses that want to use these
highly influential voices to their greatest advantage take time to court them
and curry favor. Social media experts with any type of public relations
backgrounds can turn this into a highly specialized service and build an
impressive personal and professional network along the way.
8.
Social Reputation Management
Unless
a business’s social media profiles are set up so that comments and interactions
are submitted for approval before posting, disgruntled or mischievous posters
can use their own walls and profiles against them. Just think about what can be
said about businesses or organizations on other people’s profiles, blogs or
websites. If you are a Boolean buff or have incredible Internet research skills
and know the ins and outs of digging up the dirt on an organization or their
company members, reputation management could spell success for your financial
future.
9.
Fan Finder
If
you possess stellar list building techniques and strategies it won’t be hard to
market yourself as a Fan Finder. The typical small business owner hardly has
the time to invite friends and deliberately grow their followers. Some of them
barely have time to sit down and eat lunch! While there are few jobs on the
market as a Friend Finder, it is a potentially lucrative service you can offer
as a self-employed pro.10. Social Bookmarking Specialist
This is another service versus “job”. Social bookmarking is incredibly popular. One of the most popular social bookmarking hubs out there is StumbleUpon. However, there are hundreds of others available. A quick visit to the following website http://bluesearchmarketing.com/social-bookmarking-sites-list/ will show that there are dozens upon dozens of them out there. Even if you just picked the top ten or fifteen, you could easily offer this service as a freebie to draw in new business into one of the other social media services on your menu.
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